Publish your Affiliate Program
Include a link to your affiliate program on your website. Preferably in your footer as affiliates tend to look there first. Offer clear and easy to understand commission structure and payout options:
- commissions (how much $ affiliates get from a sale)
- length of cookies (days, months)
- who gets the commission (the first, last or all referring affiliates)
- payment (when, how)
Offer an Attractive Commission
Be generous and offer high motivating commission for your affiliates. Avoid offering low commission as 5-10% unless your products are very costly, try to get your commission as close as you can to 25-30%. If you run a SaaS, our recommended commission is 20%-30%. Reward your best performing affiliates with higher commissions or special performance bonuses.
Invite influencers and niche bloggers
Look for influencers in your niche and reach out directly. Try to build a long term relationship – don’t just pitch your affiliate program. Have them test your products for free first, then introduce them to your affiliate program and offer them to publish comprehensive reviews.
Join Affiliate Communities
This gives you the possibility to get in touch with your potential affiliates in an inexpensive way. Try to help them with their problems, write some tips and tricks for them and you can promote your own affiliate program as well. They may not all be interested in your affiliate program, but by providing value to the community, you are sure to get some business in return.